Hotel is a long term game and if you don’t set up your goals clearly you will get nowhere.
Most people from the hospitality industry come to us with one problem:
“we need a new website, we need a Google Ads campaign, we need to have better OTA profiles, etc.”
We know doing it is necessary but they probably won’t be fully satisfied after it’s all done. Hospitality industry is quite sophisticated and taking obvious steps are usually not enough.
To achieve the spectacular results, each puzzle in the guests’ journey must be put together. When we improve a website, we need to show it to the potential guests. When we are making ads the website needs to convert. All these things are not separate entities, they need to work together in a business that is your hotel.
Because of that I’ve created the proven ways of cooperation.
If you have your own strategy we can skip these steps of that process.
Our PROVEN Procedure:
Time is approximate – it can be extended if I have to install tracking codes to collect data or wait to get accesses.
It’s hassle-free – on every step of cooperation you can decide that you don’t want to work with us anymore
1. Free Consultation
We start by understanding how your hotel works, what you would like to improve, what your clients want and who are your main competitors.
To make sure that the meeting will be valuable for you, we will create reports to show you how to optimize your business.
Time: 30 min
2. Detailed Hotel Marketing Audit
We will collect and analyze all possible data about your business and present it in readable form to work on that in the next steps. If it’s possible we will also send a survey to previous guests asking them what can we do better.
Time: 3-7 days
3. Individual Audit Summary Meetings
After few days when the audit report will be delivered we would like to get personal feedback from your management team.
Audit Summary Meeting (30 min) with each available person from the management team (owners, stakeholders, CEO, head of departments, etc.). During the meetings we will find the core problems of each department and provide solutions to them in the strategy.
It’s an extremely important step. To prepare an effective strategy, each person needs to be involved in creating it.
Time:
Depends on the number of meetings – planned individually
Depends on the number of meetings – planned individually
4. Hotel Marketing Strategy (DRAFT)
Based on feedbacks that we collected on Audit Summary Meetings, we will prepare a draft of the Marketing Strategy for your hotel and a list of priorities to implement.
Time: 3-7 days
5. Strategy Group Meeting
During the meeting we will go through the Strategy Draft and verify whether it fits your needs and goals. We want to make sure your entire team will be satisfied and feel that it will work for your company.
Time: 1-2 h
6. Hotel Marketing Strategy (FINAL)
After implementing changes discussed on the Strategy Group Meeting we will send the final version of the strategy and suggested ways to execute it.
Time: 2-3 days
EXECUTING AND IMPLEMENTING
Strategy is a plug-and-play plan. You “just” implement it. You can do it using your own workforces, delegate it to freelancers or other agencies or we can start working together in a long term.
This is how we can do it:
Do it yourself:
Self-education courses, ebooks checklists and procedures
Use the materials and tools that we use in our everyday work.
Do it for you:
Bi-Weekly Strategy Sessions (Group)
The strategy works best when implemented immediately. The hospitality business is changing fast, so if you don’t take the necessary steps fast, it may soon be outdated.
We may help you track your progress on bi-weekly meetings. We will verify whether everything is going in a good way and help you adjusting the strategy if necessary.
The strategy sessions will allow us to find the best ways to achieve your goals.
Working on projects
Our team will implement the entire strategy for you. If you need a new website – we will make it. You need a CRM/PMS/email system – we implement it and teach your team how to use it effectively.
This way of cooperation is based on deliverables. Each project is planned individually. You get access to our internal project management system where you see the progress with reports.
After the implementation process ends, it’s possible for us to take care of your hotel marketing for a monthly fee.
Success Fee
This way of cooperation is the best what we can offer. It’s truly focused on effects. We are handling all of your marketing activities and working to bring profits. You have access to our project management system and project manager assigned to your company.
It’s also possible to share the company profits but that way of cooperation needs additional security papers: promissory note, company shares etc.
Elizabeth Welch
FOUNDER, CEO
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Martin Terry
FOUNDER, CTO
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Georgia Watts
RISK MANAGEMENT
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Markus Hogan
CMO
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Sara Clark
BLOCKCHAIN ANALYST
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