AUDIT & HOTEL MARKETING STRATEGY
Marketing of the hotel is a very complex project and it’s easy to be confused in the ocean of possibilities.
It’s easy to find someone who will do a website for you. But what if a website is not what your business really needs?
Studying all your online presence is the only way to discover the right steps to take.
After creating an audit and strategy based on that, reaching your goals will be easy.
Promote your hotel with our digital marketing services. From social media, web design, and ads through revenue optimization to increasing sales using OTA and GDS.
HOW DO WE DO IT?
In contrary to traditional marketing (leaflets, TV commercials, etc.), online marketing allows to track and measure every marketing activity. You can know exactly what brings you profits and what not. The advanced tools that we use makes it crystal clear. When audit is ready, we discuss with you what you’ve done so far in terms of promoting your business on the internet.
After we get to the data and know your business better, we are creating a custom plan for your hotel.
WHAT YOU CAN EXPECT FROM OUR
HOTEL MARKETING AGENCY SERVICES?
OTA Visibility and Performance.
We optimize OTA profiles (Booking.com, AirBnB, Expedia, Tripadvisor, Agoda etc.) to gain high positions in their search results.
The truth is brutal but if your hotel is lost at the end of all the listings in your area, the chances that guests will book a stay there drastically decrease.
Sales Funnels to increase revenue from direct bookings and up-sells.
Creating an effective way to gain direct bookings is not enough nowadays in competitive areas.
We are creating effective sales funnels to increase average value of each stay even before guests arrive.
Working with influencers can be one of the best cost effective way to market your services.
After some time, your hotel may become the best place to stay in the area.
Facebook is used by everyone, literally.
You need a strong social media reputation to have authority. We will take care of publishing engaging content in order to increase number of guests that will follow you.
Advertising. SEM Campaigns Made Simple.
Google Ads, Facebook Ads, Instagram Ads, Microsoft Ads and others
Get in front of your guests fast with our optimized ad services. You will only pay pennies for a solid ad.
Design and Conversion Rate.
Nobody likes old, ugly websites, so you need a fresh design to impress you future clients.
We measure effectiveness of each url (especially checkout) and implement A/B tests to increase conversion rate for each step.
REALTIME STATS AND EVERYDAY REPORTS
When we start cooperating, you will get access to our project management system where we measure each project progress (what was done, future tasks, and workflow).
Brand Strategy. Stand Out From The Crowd.
The key to the successful online marketing is getting to know your ideal client. We will help you create your dream client avatar (age, gender, nationality, etc.). After getting to know this information, it will be easier to reach your target.
The next step would be to create your brand strategy, focusing on your short- and long-term goals.
Rank Your Hotel in Google.
Hotel SEO and Local SEO.
Did you know that Google track your location? The search results are different depending on where you are right now.
Knowing that, we will help your hotel to display in search engines for people that are currently in the area. It will help boost your income in the easy and effective way.
Stay in touch with your guests and convince them to come back one day.
Email marketing is one of the most powerful and almost no cost sales tools. We will help you use it right.
Implementing CRM, PMS, HMS, Channel Managers, E-mail marketing automation and other systems that can improve hotel operations
We understand that hotel is a team work. If your team doesn’t have a proper tool to collaborate, you simply wont’t be able to reach your goals.
We will make a research and recommend you the software that fit your goals, not only those that we have in offer. We are totally independent.
Web Analysis. SEO Analysis Service.
For each project we plan a specific KPI and give you a detailed report of progress.
You will be able to see if we are going in a good way and measure progress. No more guessing, only hard data.