{"id":4595,"date":"2024-04-23T05:56:28","date_gmt":"2024-04-23T04:56:28","guid":{"rendered":"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/"},"modified":"2024-04-23T05:56:28","modified_gmt":"2024-04-23T04:56:28","slug":"about-us-content-for-hotel-website","status":"publish","type":"post","link":"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/","title":{"rendered":"About us content for hotel website"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-663cc645dd737\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-663cc645dd737\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/#Introduction\" title=\"Introduction\">Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/#The_Importance_of_About_Us_Content\" title=\"The Importance of About Us Content\">The Importance of About Us Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/#Enhancing_Customer_Engagement_through_About_Us_Content\" title=\"Enhancing Customer Engagement through About Us Content \">Enhancing Customer Engagement through About Us Content <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/#Tips_for_Creating_Compelling_About_us_Content\" title=\"Tips for Creating Compelling About us Content \">Tips for Creating Compelling About us Content <\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/#1_Tell_Your_Story\" title=\"1. Tell Your Story\">1. Tell Your Story<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/#2_Highlight_Your_Unique_Selling_Proposition_USP\" title=\"2. Highlight Your Unique Selling Proposition (USP)\">2. Highlight Your Unique Selling Proposition (USP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/#3_Use_High-Quality_Images_and_Videos\" title=\"3. Use High-Quality Images and Videos\">3. Use High-Quality Images and Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/#4Use_Testimonials\" title=\"4.Use Testimonials \">4.Use Testimonials <\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/#In_Conclusion\" title=\"In Conclusion\">In Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The hospitality industry is a highly competitive sector, and every hotelier aims to attract more guests and create an unforgettable experience for them. One of the most critical aspects that can significantly influence a hotel&#8217;s success is its online presence, particularly its website. The &#8216;About Us&#8217; section on your hotel website plays a pivotal role in attracting potential customers by providing them with valuable insights about your establishment. This article will delve into the importance of &#8216;About Us&#8217; content for a hotel website, how it can be effectively utilized to enhance customer engagement and tips on creating compelling content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_About_Us_Content\"><\/span>The Importance of About Us Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The &#8216;About Us&#8217; section is often overlooked by businesses; however, it serves as an integral part of any successful website. It provides potential customers with their first impression about your business and helps establish trustworthiness and credibility. For hotels specifically, this section allows you to share your story &#8211; what makes you unique from other establishments in the industry.<\/p>\n<p>In essence, the &#8216;About Us&#8217; page should answer questions like: &#8220;Who are we?&#8221;, &#8220;What do we offer?&#8221;, &#8220;Why choose us?&#8221; among others. By providing answers to these questions, you give visitors reasons why they should book their stay at your establishment instead of going elsewhere.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Enhancing_Customer_Engagement_through_About_Us_Content\"><\/span>Enhancing Customer Engagement through About Us Content <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An engaging &#8216;About Us&#8217; page can significantly improve customer engagement levels on your site. It allows visitors to connect with your brand on a more personal level by giving them insights into what drives your business \u2013 whether it\u2019s a passion for hospitality or commitment towards sustainability or something else entirely unique.<\/p>\n<p>Moreover, this space can also be used strategically to highlight key selling points like awards won by the establishment or testimonials from satisfied guests which further enhances credibility and appeal.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_for_Creating_Compelling_About_us_Content\"><\/span>Tips for Creating Compelling About us Content <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating compelling \u2018About us\u2019 content requires a strategic approach. Here are some tips to help you get started:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Tell_Your_Story\"><\/span>1. Tell Your Story<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Every hotel has a story to tell, whether it&#8217;s about the history of the establishment, its architectural significance or how it came to be. Use this opportunity to share your unique narrative and engage visitors emotionally.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Highlight_Your_Unique_Selling_Proposition_USP\"><\/span>2. Highlight Your Unique Selling Proposition (USP)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What sets your hotel apart from others? It could be your location, amenities, services or even your commitment towards sustainability. Whatever it is, make sure you highlight these aspects prominently on this page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_High-Quality_Images_and_Videos\"><\/span>3. Use High-Quality Images and Videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Visuals play a crucial role in engaging visitors and giving them an idea of what they can expect from their stay at your establishment. Include high-quality images and videos that showcase the best features of your hotel.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4Use_Testimonials\"><\/span>4.Use Testimonials <span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Include testimonials from satisfied guests as social proof of the quality service you provide which will further enhance trustworthiness among potential customers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"In_Conclusion\"><\/span>In Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A well-crafted &#8216;About Us&#8217; section can significantly contribute towards enhancing customer engagement levels on your website while also providing potential guests with compelling reasons why they should choose your establishment over others in the industry.<\/p>\n<p>Remember that every element on this page &#8211; from text to visuals &#8211; should work together seamlessly to portray a cohesive brand image that resonates with visitors and encourages them to book their stay at your establishment.<\/p>\n<p>With careful planning and execution, an effective &#8216;About Us&#8217; section can serve as one of the most powerful tools in attracting more guests for any hotelier striving for success in today&#8217;s competitive hospitality industry!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction The hospitality industry is a highly competitive sector, and every hotelier aims to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About us content for hotel website<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About us content for hotel website\" \/>\n<meta property=\"og:description\" content=\"Introduction The hospitality industry is a highly competitive sector, and every hotelier aims to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Hotel Marketing Black Book\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hotelmarketingblackbook\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-23T04:56:28+00:00\" \/>\n<meta name=\"author\" content=\"Pat Klesta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pat Klesta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/\"},\"author\":{\"name\":\"Pat Klesta\",\"@id\":\"https:\/\/hotelmarketingblackbook.com\/#\/schema\/person\/ca81ea113a2758befb80ce6abcf326b7\"},\"headline\":\"About us content for hotel website\",\"datePublished\":\"2024-04-23T04:56:28+00:00\",\"dateModified\":\"2024-04-23T04:56:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/\"},\"wordCount\":585,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/hotelmarketingblackbook.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2024\/04\/About-us-content-for-hotel-website-.jpg\",\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/\",\"url\":\"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/\",\"name\":\"About us content for hotel website\",\"isPartOf\":{\"@id\":\"https:\/\/hotelmarketingblackbook.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2024\/04\/About-us-content-for-hotel-website-.jpg\",\"datePublished\":\"2024-04-23T04:56:28+00:00\",\"dateModified\":\"2024-04-23T04:56:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/#primaryimage\",\"url\":\"https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2024\/04\/About-us-content-for-hotel-website-.jpg\",\"contentUrl\":\"https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2024\/04\/About-us-content-for-hotel-website-.jpg\",\"width\":1792,\"height\":1024,\"caption\":\"About us content for hotel website\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hotelmarketingblackbook.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About us content for hotel website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hotelmarketingblackbook.com\/#website\",\"url\":\"https:\/\/hotelmarketingblackbook.com\/\",\"name\":\"Hotel Marketing Black Book\",\"description\":\"Hospitality Marketing Consulting\",\"publisher\":{\"@id\":\"https:\/\/hotelmarketingblackbook.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hotelmarketingblackbook.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/hotelmarketingblackbook.com\/#organization\",\"name\":\"Hotel Marketing Black Book\",\"url\":\"https:\/\/hotelmarketingblackbook.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hotelmarketingblackbook.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2019\/08\/HOTEL-MARKETING-BLACK-BOOK.png\",\"contentUrl\":\"https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2019\/08\/HOTEL-MARKETING-BLACK-BOOK.png\",\"width\":500,\"height\":500,\"caption\":\"Hotel Marketing Black Book\"},\"image\":{\"@id\":\"https:\/\/hotelmarketingblackbook.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/hotelmarketingblackbook\/\",\"https:\/\/www.linkedin.com\/in\/karolina-patryk\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/hotelmarketingblackbook.com\/#\/schema\/person\/ca81ea113a2758befb80ce6abcf326b7\",\"name\":\"Pat Klesta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hotelmarketingblackbook.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/010eaa64c8c04a01c8343a76b0da51f9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/010eaa64c8c04a01c8343a76b0da51f9?s=96&d=mm&r=g\",\"caption\":\"Pat Klesta\"},\"description\":\"Hi, I'm Pat Klesta and I'm ready to increase the profits of your hotel. My arsenal of hotel marketing techniques that I've gathered during 7+ years of my travels and working with travel-related businesses from around the world will help your hotel's profits increase dramatically. Hotels comes to me when they want more profits.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"About us content for hotel website","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/","og_locale":"en_US","og_type":"article","og_title":"About us content for hotel website","og_description":"Introduction The hospitality industry is a highly competitive sector, and every hotelier aims to [&hellip;]","og_url":"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/","og_site_name":"Hotel Marketing Black Book","article_publisher":"https:\/\/www.facebook.com\/hotelmarketingblackbook\/","article_published_time":"2024-04-23T04:56:28+00:00","author":"Pat Klesta","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pat Klesta","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/#article","isPartOf":{"@id":"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/"},"author":{"name":"Pat Klesta","@id":"https:\/\/hotelmarketingblackbook.com\/#\/schema\/person\/ca81ea113a2758befb80ce6abcf326b7"},"headline":"About us content for hotel website","datePublished":"2024-04-23T04:56:28+00:00","dateModified":"2024-04-23T04:56:28+00:00","mainEntityOfPage":{"@id":"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/"},"wordCount":585,"commentCount":0,"publisher":{"@id":"https:\/\/hotelmarketingblackbook.com\/#organization"},"image":{"@id":"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/#primaryimage"},"thumbnailUrl":"https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2024\/04\/About-us-content-for-hotel-website-.jpg","articleSection":["Articles"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/","url":"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/","name":"About us content for hotel website","isPartOf":{"@id":"https:\/\/hotelmarketingblackbook.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/#primaryimage"},"image":{"@id":"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/#primaryimage"},"thumbnailUrl":"https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2024\/04\/About-us-content-for-hotel-website-.jpg","datePublished":"2024-04-23T04:56:28+00:00","dateModified":"2024-04-23T04:56:28+00:00","breadcrumb":{"@id":"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/#primaryimage","url":"https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2024\/04\/About-us-content-for-hotel-website-.jpg","contentUrl":"https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2024\/04\/About-us-content-for-hotel-website-.jpg","width":1792,"height":1024,"caption":"About us content for hotel website"},{"@type":"BreadcrumbList","@id":"https:\/\/hotelmarketingblackbook.com\/about-us-content-for-hotel-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hotelmarketingblackbook.com\/"},{"@type":"ListItem","position":2,"name":"About us content for hotel website"}]},{"@type":"WebSite","@id":"https:\/\/hotelmarketingblackbook.com\/#website","url":"https:\/\/hotelmarketingblackbook.com\/","name":"Hotel Marketing Black Book","description":"Hospitality Marketing Consulting","publisher":{"@id":"https:\/\/hotelmarketingblackbook.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hotelmarketingblackbook.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hotelmarketingblackbook.com\/#organization","name":"Hotel Marketing Black Book","url":"https:\/\/hotelmarketingblackbook.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hotelmarketingblackbook.com\/#\/schema\/logo\/image\/","url":"https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2019\/08\/HOTEL-MARKETING-BLACK-BOOK.png","contentUrl":"https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2019\/08\/HOTEL-MARKETING-BLACK-BOOK.png","width":500,"height":500,"caption":"Hotel Marketing Black Book"},"image":{"@id":"https:\/\/hotelmarketingblackbook.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/hotelmarketingblackbook\/","https:\/\/www.linkedin.com\/in\/karolina-patryk\/"]},{"@type":"Person","@id":"https:\/\/hotelmarketingblackbook.com\/#\/schema\/person\/ca81ea113a2758befb80ce6abcf326b7","name":"Pat Klesta","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hotelmarketingblackbook.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/010eaa64c8c04a01c8343a76b0da51f9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/010eaa64c8c04a01c8343a76b0da51f9?s=96&d=mm&r=g","caption":"Pat Klesta"},"description":"Hi, I'm Pat Klesta and I'm ready to increase the profits of your hotel. My arsenal of hotel marketing techniques that I've gathered during 7+ years of my travels and working with travel-related businesses from around the world will help your hotel's profits increase dramatically. Hotels comes to me when they want more profits."}]}},"_links":{"self":[{"href":"https:\/\/hotelmarketingblackbook.com\/wp-json\/wp\/v2\/posts\/4595"}],"collection":[{"href":"https:\/\/hotelmarketingblackbook.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotelmarketingblackbook.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotelmarketingblackbook.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hotelmarketingblackbook.com\/wp-json\/wp\/v2\/comments?post=4595"}],"version-history":[{"count":0,"href":"https:\/\/hotelmarketingblackbook.com\/wp-json\/wp\/v2\/posts\/4595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotelmarketingblackbook.com\/wp-json\/wp\/v2\/media\/4594"}],"wp:attachment":[{"href":"https:\/\/hotelmarketingblackbook.com\/wp-json\/wp\/v2\/media?parent=4595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotelmarketingblackbook.com\/wp-json\/wp\/v2\/categories?post=4595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotelmarketingblackbook.com\/wp-json\/wp\/v2\/tags?post=4595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}