{"id":577,"date":"2019-10-03T02:14:27","date_gmt":"2019-10-03T02:14:27","guid":{"rendered":"https:\/\/hotelmarketingblackbook.com\/?p=577"},"modified":"2020-03-27T11:16:38","modified_gmt":"2020-03-27T10:16:38","slug":"marketing-strategies-for-hotels","status":"publish","type":"post","link":"https:\/\/hotelmarketingblackbook.com\/marketing-strategies-for-hotels\/","title":{"rendered":"Why Should You Care About Your Hotel Marketing Strategy?"},"content":{"rendered":"\r\n<p>Nearly <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/06\/01\/simplifying-digital-marketing-for-hotels\/#23c07cae7b42\">60% of hotel bookings are made online<\/a>, meaning that <strong>if you don\u2019t have a hotel marketing strategy that includes online, you are missing out on more than half your customers!<\/strong>\u00a0<\/p>\r\n\r\n\r\n\r\n<p>In the US alone, <a href=\"https:\/\/www.statista.com\/topics\/1102\/hotels\/\">88% percent of Americans prefer to book their hotels online<\/a>. This means it makes absolute sense that online marketing is an integral part of any hotel marketing strategy.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"682\" class=\"wp-image-638\" src=\"https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2019\/10\/typewriter-801921_1280-1024x682.jpg\" alt=\"\" srcset=\"https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2019\/10\/typewriter-801921_1280-300x200.jpg 300w, https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2019\/10\/typewriter-801921_1280-600x400.jpg 600w, https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2019\/10\/typewriter-801921_1280-768x512.jpg 768w, https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2019\/10\/typewriter-801921_1280-1024x682.jpg 1024w, https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2019\/10\/typewriter-801921_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-662ec544c01ac\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-662ec544c01ac\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hotelmarketingblackbook.com\/marketing-strategies-for-hotels\/#Hotel_marketing_strategy_types_overview\" title=\"Hotel marketing strategy types overview\">Hotel marketing strategy types overview<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hotelmarketingblackbook.com\/marketing-strategies-for-hotels\/#Social_media\" title=\"Social media\">Social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hotelmarketingblackbook.com\/marketing-strategies-for-hotels\/#SEO\" title=\"SEO\">SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hotelmarketingblackbook.com\/marketing-strategies-for-hotels\/#Google_Ads\" title=\"Google Ads\">Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hotelmarketingblackbook.com\/marketing-strategies-for-hotels\/#Video\" title=\"Video\">Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hotelmarketingblackbook.com\/marketing-strategies-for-hotels\/#Email\" title=\"Email\">Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hotelmarketingblackbook.com\/marketing-strategies-for-hotels\/#Directories_Local_SEO\" title=\"Directories &amp; Local SEO\">Directories &amp; Local SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hotelmarketingblackbook.com\/marketing-strategies-for-hotels\/#How_to_create_a_hotel_marketing_strategy\" title=\"How to create a hotel marketing strategy\">How to create a hotel marketing strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hotelmarketingblackbook.com\/marketing-strategies-for-hotels\/#1_Research_your_target_market\" title=\"#1 Research your target market\">#1 Research your target market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hotelmarketingblackbook.com\/marketing-strategies-for-hotels\/#2_Decide_on_the_appropriate_platforms_to_use_and_create_a_campaign\" title=\"#2 Decide on the appropriate platforms to use and create a campaign\">#2 Decide on the appropriate platforms to use and create a campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hotelmarketingblackbook.com\/marketing-strategies-for-hotels\/#3_Monitor_the_campaign\" title=\"#3 Monitor the campaign\">#3 Monitor the campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hotelmarketingblackbook.com\/marketing-strategies-for-hotels\/#4_Make_adjustments_and_improve_for_the_next_campaign\" title=\"#4 Make adjustments and improve for the next campaign\">#4 Make adjustments and improve for the next campaign<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/hotelmarketingblackbook.com\/marketing-strategies-for-hotels\/#Tips_to_improve_your_hotel_marketing_strategy\" title=\"Tips to improve your hotel marketing strategy\">Tips to improve your hotel marketing strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/hotelmarketingblackbook.com\/marketing-strategies-for-hotels\/#Get_an_awesome_website\" title=\"Get an awesome website\">Get an awesome website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/hotelmarketingblackbook.com\/marketing-strategies-for-hotels\/#Use_SEO_whenever_possible\" title=\"Use SEO whenever possible\">Use SEO whenever possible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/hotelmarketingblackbook.com\/marketing-strategies-for-hotels\/#Let_your_individuality_shine\" title=\"Let your individuality shine\">Let your individuality shine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/hotelmarketingblackbook.com\/marketing-strategies-for-hotels\/#Get_recommendations_from_others\" title=\"Get recommendations from others\">Get recommendations from others<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/hotelmarketingblackbook.com\/marketing-strategies-for-hotels\/#Connect_with_travel_agencies_or_tour_operators\" title=\"Connect with travel agencies or tour operators\">Connect with travel agencies or tour operators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/hotelmarketingblackbook.com\/marketing-strategies-for-hotels\/#Find_dedicated_marketing_sales_personnel\" title=\"Find dedicated marketing &amp; sales personnel\">Find dedicated marketing &amp; sales personnel<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Hotel_marketing_strategy_types_overview\"><\/span>Hotel marketing strategy types overview<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Different types of businesses require different strategies &#8211; and the same goes for hotels. They are all a bit different and have a <a href=\"https:\/\/www.entrepreneur.com\/encyclopedia\/unique-selling-proposition-usp\">USP<\/a>. The same way that you decide to decorate a hotel with a certain \u201ctheme\u201d, your marketing strategy also needs to incorporate this special \u201ctheme\u201d in order to convey your individuality as a brand.<\/p>\r\n\r\n\r\n\r\n<p>The key is to choose the suitable online marketing methods. First, let\u2019s go over the different types.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_media\"><\/span>Social media<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Social media is a large part of the average digital user\u2019s life. Whether they are using Instagram, Facebook, Pinterest, or even LinkedIn (think corporate\/business travel), they see what others are posting when it comes to their travels and hotel usage. Seeing what others do often leads to a booking because they become inspired by their friends, family and colleagues. As a result, more than 50% of them want to do the same and end up making bookings.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>People also often consider whether their vacation destination is \u201cInstagrammable\u201d, which drives purchasing decisions. Furthermore, over half of travelers also begin following pages after they book, making it easier for hotels to maintain customer loyalty.<\/p>\r\n\r\n\r\n\r\n<p>All this doesn\u2019t even include the possibilities that social media ads can accomplish. If you have landing pages on your website, simply want to bring more customers to your booking platform or promote your own content, paid ads are the perfect way to bring in customers with an easily trackable <a href=\"https:\/\/www.investopedia.com\/terms\/r\/returnoninvestment.asp\">ROI<\/a>.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO\"><\/span>SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>SEO, or search engine optimization, involves the process of using your website\u2019s content to increase your chances of appearing in Google search results. We\u2019ve got an <a href=\"https:\/\/hotelmarketingblackbook.com\/how-to-skyrocket-your-hotel-seo\/\">extensive guide here<\/a>. In shorter terms, this is typically done through a blog, or other long-form content on a website using unpaid keywords. Particularly relevant for the hotel industry is travel blogs. One study showed that <a href=\"https:\/\/www.trekksoft.com\/en\/blog\/65-travel-tourism-statistics-for-2019\">in the 12 weeks leading up to a trip, there are 3x more experiences searches than hotel searches<\/a>.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>So for example, you may have more success by having a blog that focuses on destination experiences, which then links to an online booking platform for your hotel instead of trying to promote the booking platform directly. A general rule of thumb is that content that sounds less like selling often sells more!<\/p>\r\n\r\n\r\n\r\n<p>If you require help with getting this started, <a href=\"https:\/\/hotelmarketingblackbook.com\/hotel-marketing-strategy\/\">we at HMBB would be happy to help<\/a>. If you want to talk, be sure to join our <a href=\"https:\/\/www.facebook.com\/groups\/hotelierselite\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hoteliers Elite Facebook group<\/a>, we will be happy to help you!<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Ads\"><\/span>Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>If you do decide you want to promote your platform directly, then you can use Google Ads. While SEO uses unpaid keywords, Google Ads uses paid keywords. This means that you choose certain keywords to describe a certain landing page (a page you want to drive traffic to) and then describe it with those keywords. Google Ads also provide an easily trackable ROI.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video\"><\/span>Video<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Did you know that you <a href=\"https:\/\/www.siteminder.com\/r\/hotel-marketing-this-year\/#types-of-hotel-online-marketing\">adding a video to your website increases the chance that you will appear on the first page of Google search results by 53 times<\/a>? Videos are also the most shared and engaged with form of content across the internet. No matter whether you\u2019re using social media, SEO, ads, email marketing, or a combination, there\u2019s a good chance using a video will skyrocket your results.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email\"><\/span>Email<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Email also has some pretty striking statistics for the travel industry. <a href=\"https:\/\/mailchimp.com\/resources\/email-marketing-benchmarks\/\">Mailchimp<\/a> found that the travel industry is one of the top industries utilizing the powers of email marketing. Furthermore, <a href=\"https:\/\/litmus.com\/blog\/10-things-travel-brands-should-know-about-their-subscribers\">people plan their trips as much as 84 days in advance<\/a>, meaning that email marketing can be used to help them make their decisions about where to book &#8211; when you provide the right offer of course.<\/p>\r\n\r\n\r\n\r\n<p>Email marketing for hotels has many purposes including:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Booking confirmations and cancellations<\/li>\r\n<li>Offering the possibility for reviews<\/li>\r\n<li>Offering discounts for former and new customers<\/li>\r\n<li>Providing general customer support<\/li>\r\n<li>Inspiring further bookings through content marketing<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Directories_Local_SEO\"><\/span>Directories &amp; Local SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>One should also never forget the power of using local directories, especially hotels. This means using platforms such as Trip Advisor, Booking.com, Expedia, etc to make sure that when someone does a search, your hotel is listed on that directory for that location. Using these directories also offers a fantastic place for <a href=\"https:\/\/hotelmarketingblackbook.com\/airbnb-hotel-bad-reviews\/\">reviews, which help a hotel to rank higher both on that directory and on Google search<\/a>.\u00a0<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.google.com\/intl\/en\/business\/\">Google My Business<\/a> in particular is of extreme importance when it comes to local SEO, not only for your search ranking, but reviews are also a big influencer when a customer makes a decision on where to book.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"622\" class=\"wp-image-640\" src=\"https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2019\/10\/mindmap-2123973_1280-1-1024x622.jpg\" alt=\"\" srcset=\"https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2019\/10\/mindmap-2123973_1280-1-300x182.jpg 300w, https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2019\/10\/mindmap-2123973_1280-1-600x365.jpg 600w, https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2019\/10\/mindmap-2123973_1280-1-768x467.jpg 768w, https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2019\/10\/mindmap-2123973_1280-1-1024x622.jpg 1024w, https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2019\/10\/mindmap-2123973_1280-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"How_to_create_a_hotel_marketing_strategy\"><\/span>How to create a hotel marketing strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Research_your_target_market\"><\/span>#1 Research your target market<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Any well-thought out marketing strategy begins with target market research. This includes looking into demographic information about your customers. This includes for example, age, language, gender, and interests. This data allows your to understand how to reach this customer specifically, such as which platforms to find them on, which tone you should use, which images\/videos will speak to them and much more.<\/p>\r\n\r\n\r\n\r\n<p>It\u2019s also worth it to do an audit of your current website. <a href=\"https:\/\/hotelmarketingblackbook.com\/hotel-marketing-audit\/\">HMBB provides audits<\/a> to help out with this. If you\u2019d like to give it a try yourself, basically it means sorting out what is working and what isn\u2019t. Which pages get the most traffic and from where? Which social media gets the most engagement? When are the popular engagement times? Is it better to use written text or video, or a combination?<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Decide_on_the_appropriate_platforms_to_use_and_create_a_campaign\"><\/span>#2 Decide on the appropriate platforms to use and create a campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Once you have deciphered more about your target market, you can use that data to know when, where, and how to promote yourself. Focus on reaching the customers you\u2019ve had the most success with so far. If something worked in the past, do it over and over and you\u2019ll likely have successful results.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Monitor_the_campaign\"><\/span>#3 Monitor the campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Monitoring your marketing efforts is absolutely crucial for achieving success. If you start a campaign, but you don\u2019t check its progress, you\u2019ll have no idea if it worked or not. The majority of the marketing process involves testing things out to see what actually works. <strong>This takes time, patience and consistency. <\/strong>Overnight successes may look as such, but a lot of the time the people behind them have been testing and experimenting for ages before they found their recipe for success. So, take the time to try out different methods, different types of marketing, maybe even marketing to different types of customers and see what works best for your individual business.<\/p>\r\n\r\n\r\n\r\n<p>One common method for this is to use <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-do-a-b-testing\">A\/B testing<\/a> so you can compare multiple campaigns, or types of marketing, and easily see which one obtains the top results.<\/p>\r\n\r\n\r\n\r\n<p>A quick tip is that one of the best tools for monitoring campaigns is <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\">Google Analytics<\/a> &#8211; and it\u2019s absolutely free!<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Make_adjustments_and_improve_for_the_next_campaign\"><\/span>#4 Make adjustments and improve for the next campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Save all the data you have from the monitoring process (another reason why Google Analytics is great because it makes this possible). Once you see where you\u2019re receiving the best results, restructure the next campaign so it includes those elements.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"745\" class=\"wp-image-636\" src=\"https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2019\/10\/presentation-1454403_1280-1024x745.png\" alt=\"\" srcset=\"https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2019\/10\/presentation-1454403_1280-300x218.png 300w, https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2019\/10\/presentation-1454403_1280-600x436.png 600w, https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2019\/10\/presentation-1454403_1280-768x559.png 768w, https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2019\/10\/presentation-1454403_1280-1024x745.png 1024w, https:\/\/hotelmarketingblackbook.com\/wp-content\/uploads\/2019\/10\/presentation-1454403_1280.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Tips_to_improve_your_hotel_marketing_strategy\"><\/span>Tips to improve your hotel marketing strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Get_an_awesome_website\"><\/span>Get an awesome website<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>First and foremost, <strong>all businesses should have a website<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p>This includes businesses who do zero online selling. The reason is that a website gives you the opportunity to showcase reviews, offer content to potential or existing customers, explain the values behind your brand and simply entice people to come to you.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>But having just any website isn\u2019t going to help if it\u2019s not done well. A poorly done website can even have a negative effect on your customer outreach. It\u2019s highly worth it to work with experienced web developers, graphic designers and copywriters to ensure that your website matches your target market and is formatted for online marketing.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_SEO_whenever_possible\"><\/span>Use SEO whenever possible<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>As mentioned in the SEO section above, SEO is an essential part of hotel marketing because they have a local basis. Use local SEO elements to your advantage, including having listings on all popular directories as well as having a Google My Business page.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Let_your_individuality_shine\"><\/span>Let your individuality shine<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Showcasing your USP is important so that customers know why they should choose you over others. Use what you know about your target market to craft your website and marketing strategy around this. Speak directly to those customers through your graphics. Provide content they want to read.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Get_recommendations_from_others\"><\/span>Get recommendations from others<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Having a recommendation from a third-party source helps to establish your credibility. Travel bloggers, for instance, often review the hotels they stay in. If they enjoyed their stay, they can include a link to your hotel in their blog, which can in turn increase your bookings. Take a look for different bloggers or other websites that may be willing to give you a review within content with a backlink for customers to book with you.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Connect_with_travel_agencies_or_tour_operators\"><\/span>Connect with travel agencies or tour operators<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Travel agencies and tour operators with overnight stays are always looking for the best possible accommodation for their clients. These are also a great source for a third party recommendation, but you can in addition offer package deals or discounts so that they book with you most often. If you establish long-term partnerships, that\u2019s an easy way to ensure a steady stream of income for your hotel, plus a whole lot of good reviews.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Find_dedicated_marketing_sales_personnel\"><\/span>Find dedicated marketing &amp; sales personnel<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Take the time to actually do proper marketing. Many businesses make the mistake in thinking that just because their website exists, then that\u2019s all they need to do for marketing. Wrong! Your website and any other platforms you promote on are living and breathing elements that require consistent updates. Finding the appropriate sales and marketing personnel ensures that these channels are managed properly and meet your target market, which of course means more business for you in the long run.<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/hotelmarketingblackbook.com\/hotel-marketing-consultant\/\">HMBB<\/a> is happy to provide a lending hand if need be!<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Nearly 60% of hotel bookings are made online, meaning that if you don\u2019t have [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why You Should Care About Your Hotel Marketing Strategy?<\/title>\n<meta name=\"description\" content=\"Not sure that your hotel marketing strategy should include online elements? 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